New Keystone Blog Post- Omniture Campaign Best Practices

Head on over to the Keystone Community Blog for my latest post, with Tips and Tricks for Campaign Tracking in Omniture:

The standard Omniture Campaign reporting offering, based solely on a query string/tracking code pair, is pretty solid: campaign reports and all the possible classifications, paid/natural search detection and reporting, and marketing channel reporting, managed from right there in the SiteCatalyst admin console. But over time we’ve found some tips and tricks that can maximize the value of your campaign tracking efforts.

1. Custom Campaign Click-throughs
2. Granular, Classified Tracking Codes with a Marketing Channel prefix
3. Campaign Landing Page Pathing
4. Campaign Cross-Visit Participation

Head over and take a look!